The MOBEXX
 

Judging the MOBEXX Awards

The MOBEXX Awards are judged by an independent panel of highly acclaimed thought leaders in the advertising ecosystem - advertising agency executives who create campaigns for the world's most powerful brands, marketers with direct control over many of the largest advertising budgets and major media company leaders.

Judging Parameter

Objectives & Strategy
.Were the project objectives clearly stated and did the team have an understanding of how the objectives relate to longer-term business objectives?
.What strategy was used to achieve the objectives?
 
Creativity
.Did the project team demonstrate more than just best practice or use a new or innovative approach to achieving the objectives?
.How creatively was the project executed and implemented to produce exceptional performance?
 
Innovation that drove Effectiveness & Business Results
.How successful was the project in relation to the original objectives?
.Results need to include robust data pertaining to:
- Return on Investment
- Brand awareness
- Increased sales
- Sustainable competitive advantage
 

Intense scrutiny during the judging process ensures that winning submissions reflect the industry's best work and reward the creatives and brands successfully using innovation to push interactive to new levels.

The MOBEXX Awards screening committee - comprising senior marketing and media professionals - will evaluate and score each submission. Every entry is evaluated by multiple committee members to ensure an accurate, thorough review. The five entries with the highest scores become the finalists for each category. Please make your submission concise, but provide enough relevant background information to enable the judges to make an informed choice.

Entries will not be returned to the sender.

Every care will be taken of the material submitted, but the organiser accepts no responsibility for loss or damage of the material.

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