The MOBEXX
 

Entry Categories

The MOBEXX Awards recognizes and celebrates the best of the best in digital marketing that creates an exceptional user experience that is moving, deeply engaging, and/or interactive. The winning work ultimately serves to educate the marketplace about what works and why in digital advertising, as well as inspire the community by pointing to future trends and where the industry is heading.

INDUSTRY AWARDS

CategoriesDescription
Best Mobile App for Fashion & Accessories The Best Mobile App for Fashion & Accessories is open for entry to all players in the e-commerce space, who are engaging the audience either with their innovative marketing, exclusive range of products or with their exclusive deals.
Best Mobile App for Health & Fitness The Best Mobile App for Health & Fitness is open for entry to all players who are operating in the space of Health & Fitness content or suggestions.
Best Mobile App for Games The Best Mobile App for Games is open for entry to all players who are operating in the space of mobile gaming segment.
Best Mobile App for Video, Entertainment & Sports Best Mobile App for Video, Entertainment & Sports is to showcase the very best and most compelling apps in the field of Video, Entertainment & Sports, those driving eyeballs and audiences for the content in their mobile app.
Best Mobile App for News The Best Mobile App for News is open for entry to all news providers - be it newspapers, television news channels, internet news sites or news aggregator apps.
Best Mobile App for Real Estate The Best Mobile App for Real Estate is open for entry to all players who are operating in the space of real estate, property developers, builders, agencies, etc.
Best Mobile App for Classified The Best Mobile App for Real Estate is open for entry to all players who are operating in the space of classified ads either paid ads or posted free by users.
Best Mobile Wallet The Best Mobile App for Mobile Wallet is open for entry to all players who are operating in the space of mobile wallet and payment banking system.
Best Mobile App in Social Media The Best Mobile App for Social Media is open for entry to all players who are operating in the space of Social Media segment.
Best Mobile App for Banking The Best Mobile App for Banking is open for entry to all banks who are managing their customers' needs with their mobile apps.
Best Mobile App for Stock Market The Best Mobile App for Stock Market is open for entry to all players who are operating in the space of stock market news, portfolio management, etc.
Best Mobile App for Music The Best Mobile App for Music is open for entry to all players who are operating in the space of music either a platform or an aggregator.
Best Mobile App for Travel & Leisure The Best Mobile App for Travel & Leisure is open for entry to all players who are operating in the space of travel; it can be an airline app or a hotel aggregator.
Best Mobile App for Dating/ Making Friends The Best Mobile App for Dating/ Making Friends is open for entry to all players who are operating in the space of Dating/ Making Friends segment.
Best Mobile App for Utilities The Best Mobile App for Utilities is open for entry to all players who are operating in the space of general utilities segment. It can be in the segment of groceries or utility bill payments, etc.
Best Mobile App for Education & Career The Best Mobile App for Education & Career is open for entry to all players who are operating in the space of career building either through knowledge or through job offers; it can be an app that makes the learning easy or a job portal.
Best Mobile App for Multi Brand Ecommerce The Best Mobile App for Multi Brand Retail is open for entry to all large e-commerce players who are operating in the space of providing a horizontal shopping experience.
Best Mobile App for Home & Decore The Best Mobile App for Home & Decor is open for entry to all players who are operating in the space of the Home & Decor segment; it can be an app for buying furniture or the app can help users in their home painting or repair jobs.
Best Mobile App for Transport The Best Mobile App for Transport is open for entry to all players who are operating in the space of Transport segment; it can be a car rental app or a car pool service or a taxi aggregator.
Best Mobile App for B2B The Best Mobile App for B2B is open for entry to all players who are helping business to increase efficiency by automating internal processes and Increase ROI
Mobile Platform for Fastest Growing News Publishers The Mobile platform for Fastest Growing News Publishers(Digital)for caters to a wide audience with a core focus on covering national news.
Best AI / VR Experience across Automobile Industry Best AI / VR Experience across Automobile Industry in using VR For example: to minimise physical space in helping to seel more effectively

DISCIPLINE AWARDS

CategoriesDescription
Mobile Advertising Excellence in Launch Campaign In this category, we are looking for the excellent use of mobile to launch a new product or service, whether used in isolation, or in conjunction with other channels.
Mobile Advertising Excellence in CRM Campaign In this category, we are looking for the excellent use of mobile as part of an ongoing CRM campaign to engage with customers, engender their loyalty and increase their lifetime value to the brand.
Mobile Advertising Excellence in In-app Advertising Campaign In this category, we are looking for the excellent use of mobile for in-app advertising campaign to promote another app, or any other product or service.
Mobile Advertising Excellence in Integrated Campaign In this category, we are looking for the excellent use of mobile as part of an integrated campaign. It could be a campaign targeting people using a mobile device in front of the TV, or enabling people to use their mobile to interact with other media such as TV, print or outdoor.
Mobile Advertising Excellence in Rich Media Campaign In this category, we are looking for the excellent use of rich media in mobile advertising, including creative executions using images, video or 3D. Effectiveness will be high on the judges' agenda, along with the most innovative and engaging execution.
Mobile Advertising Excellence in App Install Campaign In this category, we are looking for campaigns which performed the best in driving app downloads.
Mobile Advertising Excellence in Location Based Targeting In this category, we are looking for the excellent use of proximity in a mobile campaign. It could be a campaign leveraging the user's location to target them with a marketing message to drive them into a physical retail outlet, or a campaign using beacons to serve up relevant messaging to shoppers inside a store, or any other instance of proximity being used to engage intelligently with consumers on their phones.
Mobile Advertising Excellence in Native Advertising Campaign In this category, we are looking for the excellent use of native advertising, deploying the most effective native creative that delivers the best results.
Mobile Advertising Excellence in Programmatic Campaign In this category, we are looking for the excellent use of programmatic buying in mobile advertising. Given the technology's growing promise in enabling advertisers to bid on a per-impression basis in real-time, the judges will be looking for the campaign that best meets this promise. It should demonstrate maximisation of ad spend and delivery of the optimum ROI.
Mobile Advertising Excellence in Brand Campaign Mobile advertising has largely been seen as a direct response medium, but brands are increasingly exploring how it can be used in their businesses. In this category, we are looking for excellence in mobile advertising campaign designed to improve brand metrics.
Mobile Advertising Excellence in Social Media Campaign In this category, we are looking for the campaign that uses social media as part of its execution, either via a straight social advertising campaign, or by tapping into social media in other ways to give the campaign a viral kick and tap into the power of social networks.
Mobile Advertising Excellence in Use of Video In this category, we are looking for the excellent use of video in mobile advertising campaign. Key criteria here will be the volume and length of views and the results of any call to action at the end of the video.
Mobile Advertising Excellence in Sales Promotion Campaign In this category, we are looking for a campaign that has excellently used mobile to drive a sale or charitable donation, retail footfall, or further the engagement with the consumer. The campaign should demonstrate mobile's ability to reach everyone and influence buying behaviour.
Mobile Advertising Excellence in Augmented Reality/Virtual Reality Campaign In this category, we are looking for the excellent use of Augmented Reality or Virtual Reality campaign. Judges will be looking for evidence of effectiveness in terms of metrics such as number of interactions, dwell time, and results generated by the campaign. They will also be looking beyond gimmickry at the excellent use of Augmented or Virtual Reality to achieve a business objective.
Mobile Advertising Excellence in Search Campaign In this category, we are looking for the campaign that best harnesses the power of mobile search. Judges will look closely at not just the results, but also at the campaign's content and context - are searchers seeing what they want and when they want it?
Mobile Advertising Excellence in Loyalty and Rewards Campaign In this category, we are looking for the excellent use of mobile for managing a long-term loyalty campaign with a brand's customers. Judges will be looking at metrics such as increase in lifetime value, as well as brand metrics like propensity to buy.
Mobile Advertising Excellence in Cross-screen Campaign The second-screen is a part of modern life, but until recently, few brands had given much thought to exploiting its potential. That's starting to change, however, as advertisers realise that they can catch viewers' attention on their phones, even if they're not paying attention to the TV. In this category, we are looking for the excellence of a campaign that has targeted consumers across two or more screens.
Mobile Advertising Excellence in Messaging Campaign In this category, we are looking for the excellent use of messaging in a marketing campaign, either for a one-off promotion, or as part of an ongoing communications programme.
Best Use of Gamification Within games This category is open to any marketing initiative where gamification has been utilised to add value to the client’s brand. Results should relate to the client objectives which could show, but is not limited to, sales uplift, client retention, customer satisfaction digital engagement or brand awareness.
Mobile Advertising Excellence in mobile games This category is open for the excellent use of mobile for Gaming apps advertising campaign to promote another app, or any other product or service.

OUTSTANDING AWARDS

CategoriesDescription
Best Mobile App of the year The Best Mobile App is open for entry to all players who have an app that has engaged the audience either with their innovative marketing or with their service offerings.
Best Mobile App Developer of the year This category salutes the outstanding efforts of an app developer or a small team (not more than 6) of app developers who have launched their app in any of the stores during the year.
Best Tablet of the year This category salutes the combination of outstanding performance and innovation among the brands of Tablets available for Indian consumers; All OEMs who have a brand of tablet can compete in this category.
Best Smart Phone of the year This category salutes the combination of outstanding performance and innovation among the brands of Smartphones available for Indian consumers; All OEMs who have a brand of smartphone can compete in this category.
Most Outstanding Offering by a publisher In this category, the judges are looking for the publisher - which could be a traditional media publisher or an app that aggrigates content, that offers advertisers the best and most innovative choice of ways to engage with readers/app users on its publishing platform.
Most Outstanding Offering by an affiliate/ network Judges will be looking for competents, tools, offerings and an holistic management of an affiliate network, as well as how it has added value to it's clients and their campaigns in last one year.
Most Outstanding Programmatic Platform for Mobile Advertising In this category, the judges would be looking for the most outstanding programmatic advertising platform, which best facilitates mobile advertising.

SPECIAL AWARDS

CategoriesDescription
Most Innovative Mobile Campaign of the year In this category, the key to success is innovation. We are looking for the campaign that uses mobile in the excellent way possible to engage with consumers, perhaps by harnessing some of a device's lesser-used native features, or using them in ways not thought-of before.
Most Creative Mobile Campaign of the year This category salutes the most creative campaign on mobile. With a smaller canvas to play with, the judges will be looking for work that sidesteps this issue and uses mobile to its full potential.
Programmatic Mobile Campaign of the year Data has been the key word of recent years. Many companies are overflowing with data and swimming, in it. In this category, the judges will be looking for campaigns that used data to deliver real, meaningful insights, which are then brought to bear on the campaign.
Most Promising Mobile Advertising Agency of the year This category is open to entries from agencies that is operational for not more than 2 years
Mobile Advertising Agency of the year This category is open to entries from mobile advertising agencies. The aim of the award is to reward the agency that not only triumphs in terms of the great work it produces, but also its reputation with clients and innovative approaches that drives the performance.
Mobile Advertising Person of the year This category is open to entries from all marketing person who understood the power of mobile advertising. The marketer has effectively used mobile advertising over the years and is recognized as one of the top spender in mobile media in India.
Adgully Mobile Young Guns - Agency (Male) This category is free to enter and is aimed at seeking out the best young male talent among mobile advertising agencies.
Adgully Mobile Young Guns - Agency (Female) This category is free to enter and is aimed at seeking out the best young female talent among mobile advertising agencies.
Adgully Mobile Young Guns - Marketer (Male) This category is free to enter and is aimed at seeking out the best young male talent among mobile marketers.
Adgully Mobile Young Guns - Marketer (Female) This category is free to enter and is aimed at seeking out the best young female talent among mobile marketers.
NOTE:- 1 SPECIAL AWARD ENTRY FREE ON EVERY 5 ENTRIES. ( EITHER INDUSTRY, DISCIPLINE OR OUTSTANDING AWARDS)

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